Inspiration
Setting the Tone
The initial moodboard set the visual direction — bold reds, nostalgic textures, vintage warmth, and an emphasis on tangible, tactile experiences.
An intimate influencer experience at The Edition Hotel, West Hollywood — where every touchpoint was designed to encourage real, offline connection.
The initial moodboard set the visual direction — bold reds, nostalgic textures, vintage warmth, and an emphasis on tangible, tactile experiences.
Starting with the hotel's architectural blueprints, I created detailed 3D renderings to map how every branded element would live within the suite — from the dining terrace to the living area.
Every physical touchpoint was custom-designed — from key card holders to mirror vinyls. Drag the slider to see how each element translated from concept to the real event.
A glimpse into the event atmosphere — the textures, the details, and the moments of connection.
From custom Jenga sets to handwritten welcome notes, every detail was crafted to pull guests offline and into the moment.
